A lifestyle lifestyle is a common word to explain complicated consumer behaviors lifestyle is a way to segment people into groups based on three things: opinions, attitudes and activities. consumer behaviour consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society how are organizational. Consumer behaviour is a process of decision making concerned to a product purchase the end user's psychological, economic, socal, personal and cultural factors leads him towards a particular commodity. The following is a list of the most cited articles based on citations published in the last three years, according to crossref. These two different dimensions can be explained by using herzberg's dual factor theory where satisfaction dimensions can be termed as true satisfiers or motivator factors while dissatisfaction.
Needs are the core of the marketing concept the study of motivation refers to all the processes that drives in a person to perceive a need and pursue a definite course of action to fulfill that need what are needs − every individual has needs that are required to be fulfilled primary needs are. The two-factor theory is based on the assumption that there are two sets of factors that influence motivation in the workplace by either enhancing employee satisfaction or hindering it. Consumer behaviour is very complex because each consumer has different mind and attitude towards purchase, consumption and disposal of product (solomon, 2009) understanding the theories and concepts of consumer behaviour helps to market the product or services successfully. Consumer behaviour and the way in which new products gain market share simulations show how the ﬁnal market shares depend heavily on the position of the new product relative to the existing ones in quality space.
Herzberg's two-factor theory frederick herzberg's (1959) is a behavioural scientist who proposed a two-factor theory or the motivator-hygiene theory in his theory , herzberg suggested that job satisfaction and job dissatisfaction are caused by different and independent sets of factors. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Herzberg's two factor theory is one of the most well known theories of motivation an extensive amount of research has been conducted based on this theory the main underlying basis of his theory is that there are factors that cause motivation and those which cause dissatisfaction. Frederick herzberg developed a two-factor theory that distinguishes dissatisfiers (factors that cause dissatisfaction) from satisfiers (factors that cause satisfaction)47 the absence of dissatisfiers is not enough to motivate a purchase satisfiers must be present. Detached for the neo-freudian theory and dogmatism, need for uniqueness, social character, consumer innovativeness, ethnocentrism and compulsiveness for trait theory the relationship of the variables was evaluated by the survey outcomes.
The two factor theory by herzberg is a theory about motivation of employees the two factor theory assumes on the one hand, that employees can be dissatisfied with their jobs the two factor theory assumes on the one hand, that employees can be dissatisfied with their jobs. The two factor theory was the result of a study, sponsored by the buhl foundation, in the industrial town of pittsburg that began in 1957 the study used critical incident method that allowed participants to rate incidents according to its impact on job attitude. Herzberg's motivation-hygiene theory, also known as the two-factor theory, has received widespread attention as having a practical approach toward motivating employees. Consumer behaviour it is broadly the study of individuals, or organisations and the processes consumers use to search, select, use and dispose of products, services.
Both baron and perone13 and maia14 successfully argue that two-factor theory is a viable construct in avoidance behavior nelson's 15 assessment of coping strategies, life stresses, and social support for women was assessed using a two-factor framework for emotional wellbeing. A major work in the field of employee motivation is done by frederick hertzberg (1964) that includes two-factor theory among other works of the author according to the two-factor theory a distinction has to be made in the workplaces between motivators and hygeine factors motivators cause the. This theory states that in an organization two types of factor works 1- theory x-- it is a negative approach to motivate employees only strictness, can make them work.
Consumer behavior theory theories of consumer behavior are a natural extension of human behavior theories while no single theory is unifying, each one provides a unique piece of the puzzle in understanding the psychological processes of people and their patterns of consumption. Erg theory states that at a given point of time, more than one need may be operational erg theory also shows that if the fulfillment of a higher-level need is subdued, there is an increase in desire for satisfying a lower-level need. Herzberg's two factor theory the theory states that some factors cause job satisfaction and other cause dissatisfaction according to herzberg, intrinsic motivators and extrinsic motivators have an inverse relationship.
Two-factor theory and consumer satisfaction: replication and extension created date: 20160808183340z. Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants it refers to the actions of the consumers in the marketplace and the underlying motives for those actions marketers expect. Two-factor theory is suitable for the explanation of the maintenance of phobias (stampflwhen he repressed his images while simultaneously being argumentative that avoidance behavior should be approached more complexly and more synthetically and his maladaptive behavior outlasted. By studying consumers, businesses can gain a better understanding of the role of perception in consumer behaviour companies can greatly improve their marketing strategies when they have a firm grasp on the psychology of how consumers feel, think and reason their way to a buying decision.